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 ONEsheeter service:

​We have this notion that anything worth saying can be handled on ONEsheet. Go more than that and you'll likely lose your reader. Some call it "herding cats" - this process we go through to get all the variables of a particular topic lined up in some semblance of order that makes sense.  

Often, we simply offer a fresh perspective, or help you to get intentional about positioning your extensive knowledge base into a format that your sales channel can immediately use to close more sales. Progressive farmers don't have time for massive amount of copy - they want it concise, direct to the point, and they want it now.  ONEsheeters get it done.

Here's a few examples of our ONEsheeter service:


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PRESENTING VIDEO IN SHORT CLIPS 
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Challenge
:
A manufacturer of speciality spray trucks for the Arborist
                            industry commissioned The AgHUB to produce a training
                            video for new truck operators. Just one problem. The
                            video was 30+ minutes long --- too long to realistically
                            expect any viewer to sit through. 

Solution:    To break the video into manageable (and more watchable)
                            vignettes, this ONEsheeter was developed as a PDF for
                            ease of e-mailing. And most important, it provided
                            links for (7) training topics, each delivering the content in
                            short (and watchable) clips. Click the Onesheeter  to
​                            download a demo 


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PUTTING IT ALL TOGETHER
​Challenge: Sales literature from HQ often has a generic flavor, making it difficult to get the attention of local
                            farmers when you want to target a specific message. Also, if you do have local content that will
                            help to sell your message, it can be difficult to pull the product sell sheets and local grower 
                            testimonials, etc. into one concise presentation. 

Solution:     By putting a ONEsheeter together in a ,pdf  format it's easy to bring a "attention grabbing" local flavor
                             to your region that prospects will relate to.  And by attaching a .pdf  to your e-mails it's easy for
                             prospects to review the Forage Quality info and click on the video links of interest for more info.
                             Checkout this ONEsheeter .pdf with (4) active video links. 


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INTRO A NEW DIVISION
​Challenge: A world leader in development and sales of Crop Health Products has kicked off a new division to intro
                            a line of products that uses the science of thermodynamics to manage the flow of energy 
in plants.
                            Unfortunately, the brand has no identity, nor a concise descriptive statement for the team to use.
​   
Solution:    Bits and pieces of information are pulled from several white papers, power point files and select
                            narrative from the company's owner to put together a "ONEsheeter".

                           This sheet gave the company a clear identity and was eventually adopted company-wide to provide
                            the concise word-speak necessary to effectively position the division's value proposition. 


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PLANTS ARE A LOT LIKE PEOPLE
​Challenge: Someone had the idea to anchor a plant performance concept to something we all understand, like                                       ourselves. Sounds easy enough - but how do you illustrate the concept that "Plants are a lot like
                            People"?  Making a connection to something we all understand seemed like a good idea, but how to
                            pull this one off ?


Solution:    A few cups of coffee later, a couple false starts - and we had something that got the viewer thinking -
                            and hopefully in a way such that they were not likely to forget it.  
This sheet took the "Plants are a lot
                            like People"  concept - and built the comparison around items that most anybody could relate to.
                           Take a look at it - and you can decide if we got it.  


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BRINGING THE TEAM TOGETHER
​Challenge: A little competition between internal divisions is good right?  Maybe. Sometimes. In this case, walls
                            were built - with little to no cooperation between the two factions. So how, to bring the two groups
                            together when they are asked to co-staff a trade show? 


Solution:    Somewhere, somehow, we had to find a common denominator - something the (2) groups could agree
                            on - something that encouraged them to present a unified effort - or at minimum, play nice.


                           This sheet identified the representative strengths of each divisions on the LEFT and RIGHT sides - and                               used the center copy to highlight the common ground for the betterment of the company.  Was it
                            successful?  We think so, as bridges were starting to be built between the two divisions. 


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ONE IS BETTER THAN TWO 

Challenge:
As all agronomists know, sometimes the combination of (2) products works best to achieve the best
                             result. But, in most cases, it's difficult to highlight the benefit of blending (2) products together when
                             each product sell sheet is designed to stand-alone on its own merit.


Solution:  
 To pull these two products together, we went with a promo line of "Two products working together in
                            TANDEM to achieve more"
. In this case, the joint effort was to sell the (2) products in TANDEM as an
                            In-furrow starter application. Note that the sheet highlights the respective value of each product as it
                            relates to achieving stellar results when used together in TANDEM. 




Address:        
2225 Sycamore Street  Harrisburg, PA 17111

​    Phone:        717.232.6040  
    E-Mail:        info@TheAgHUB.com
  • Home
  • Who We Are
    • Trusted Advisors
  • Services
    • Email Blasts
    • Product Sheets
    • Special Projects
    • Target Mailings
    • Video Production
    • Video ENHANCE
  • RESOURCES
    • CAPTURE DATA Cards
    • ONEsheeter Service
  • Products
    • vertVEG Garden
  • Contact Us