Email Blasts:
We've all received them --- pretty pictures, but gone in a heartbeat because the sender just assumed that we were anxiously awaiting it's arrival.
So many times - e-mail blasts are not executed properly - which is why they wind up as just that - a BLAST of wasted effort.
Done right, however, e-mail blasts remain a valued part of a strategic marketing plan. Below, we look at the ANATOMY of a successful e-mail template. Think about what your content could look like when plugged into this template that has proven it's effectiveness over the years.
ANATOMY of a Successful E-Mail template:
We've all received them --- pretty pictures, but gone in a heartbeat because the sender just assumed that we were anxiously awaiting it's arrival.
So many times - e-mail blasts are not executed properly - which is why they wind up as just that - a BLAST of wasted effort.
Done right, however, e-mail blasts remain a valued part of a strategic marketing plan. Below, we look at the ANATOMY of a successful e-mail template. Think about what your content could look like when plugged into this template that has proven it's effectiveness over the years.
ANATOMY of a Successful E-Mail template:
|
|
Before you start a new e-mail blast program, consider getting Name Suggestions from your clients. Yes, it slows the process down - but, you'll get more buy-in from the outset.
This Top Section features the most-important content... with well marked links used to open PDF’s, photos, or video clips
The Bottom 3 Sections, each highlight separate content that the viewer selects based on their preference.
Data supports that viewers care more about the content if they had a choice in selecting it. This "curiosity” technique typically produces very high click-through rates. |