Product Sheets - "Regionalized" so farmers actually read them
We've all seen them. Product sell sheets from HQ. with perfect pictures of perfect crops. Only one problem. The crop photos show corn and soybeans, but you're trying to close a sale to a peanut and cotton grower. Ok, maybe your products pretty much work the same on all crops - but still, the question remains. Can't we do better than this?
Yes we can.
With a rework of HQ literature, specific sections of the Product sell sheets (we call them HOT ZONES) can be revised to reflect the interests of the local grower. The benefit: Your grower doesn't have to do mental gymnastics --- and more sales are closed.
Here's a bonus... a local rep can provide local crop photos from local growers, that when dropped in, further capture the attention of the target the interest of local prospects - especially if a local story can be shared about the success of the product's application.
It's a win-win - for the local rep and HQ. Incidentally, we understand HQ's concern that all literature be brand compliant. We work direct with your manufacture(s), secure their approval in advance and guarantee that all brand compliant standards are maintained.
We've all seen them. Product sell sheets from HQ. with perfect pictures of perfect crops. Only one problem. The crop photos show corn and soybeans, but you're trying to close a sale to a peanut and cotton grower. Ok, maybe your products pretty much work the same on all crops - but still, the question remains. Can't we do better than this?
Yes we can.
With a rework of HQ literature, specific sections of the Product sell sheets (we call them HOT ZONES) can be revised to reflect the interests of the local grower. The benefit: Your grower doesn't have to do mental gymnastics --- and more sales are closed.
Here's a bonus... a local rep can provide local crop photos from local growers, that when dropped in, further capture the attention of the target the interest of local prospects - especially if a local story can be shared about the success of the product's application.
It's a win-win - for the local rep and HQ. Incidentally, we understand HQ's concern that all literature be brand compliant. We work direct with your manufacture(s), secure their approval in advance and guarantee that all brand compliant standards are maintained.
