ONEsheeter service:
We have this notion that anything worth saying can be handled on ONEsheet. Go more than that and you'll likely lose your reader. Some call it "herding cats" - this process we go through to get all the variables of a particular topic lined up in some semblance of order that makes sense.
Often, we simply offer a fresh perspective, or help you to get intentional about positioning your extensive knowledge base into a format that your sales channel can immediately use to close more sales. Progressive farmers don't have time for massive amount of copy - they want it concise, direct to the point, and they want it now. ONEsheeters get it done.
Here's a few examples of our ONEsheeter service:
We have this notion that anything worth saying can be handled on ONEsheet. Go more than that and you'll likely lose your reader. Some call it "herding cats" - this process we go through to get all the variables of a particular topic lined up in some semblance of order that makes sense.
Often, we simply offer a fresh perspective, or help you to get intentional about positioning your extensive knowledge base into a format that your sales channel can immediately use to close more sales. Progressive farmers don't have time for massive amount of copy - they want it concise, direct to the point, and they want it now. ONEsheeters get it done.
Here's a few examples of our ONEsheeter service:
PRESENTING VIDEO IN SHORT CLIPS
Challenge: A manufacturer of speciality spray trucks for the Arborist
industry commissioned The AgHUB to produce a training
video for new truck operators. Just one problem. The
video was 30+ minutes long --- too long to realistically
expect any viewer to sit through.
Solution: To break the video into manageable (and more watchable)
vignettes, this ONEsheeter was developed as a PDF for
ease of e-mailing. And most important, it provided
links for (7) training topics, each delivering the content in
short (and watchable) clips. Click the Onesheeter to
download a demo
PUTTING IT ALL TOGETHER
Challenge: Sales literature from HQ often has a generic flavor, making it difficult to get the attention of local
farmers when you want to target a specific message. Also, if you do have local content that will
help to sell your message, it can be difficult to pull the product sell sheets and local grower
testimonials, etc. into one concise presentation.
Solution: By putting a ONEsheeter together in a ,pdf format it's easy to bring a "attention grabbing" local flavor
to your region that prospects will relate to. And by attaching a .pdf to your e-mails it's easy for
prospects to review the Forage Quality info and click on the video links of interest for more info.
Checkout this ONEsheeter .pdf with (4) active video links.
Challenge: Sales literature from HQ often has a generic flavor, making it difficult to get the attention of local
farmers when you want to target a specific message. Also, if you do have local content that will
help to sell your message, it can be difficult to pull the product sell sheets and local grower
testimonials, etc. into one concise presentation.
Solution: By putting a ONEsheeter together in a ,pdf format it's easy to bring a "attention grabbing" local flavor
to your region that prospects will relate to. And by attaching a .pdf to your e-mails it's easy for
prospects to review the Forage Quality info and click on the video links of interest for more info.
Checkout this ONEsheeter .pdf with (4) active video links.
INTRO A NEW DIVISION
Challenge: A world leader in development and sales of Crop Health Products has kicked off a new division to intro
a line of products that uses the science of thermodynamics to manage the flow of energy in plants.
Unfortunately, the brand has no identity, nor a concise descriptive statement for the team to use.
Solution: Bits and pieces of information are pulled from several white papers, power point files and select
narrative from the company's owner to put together a "ONEsheeter".
This sheet gave the company a clear identity and was eventually adopted company-wide to provide
the concise word-speak necessary to effectively position the division's value proposition.
Challenge: A world leader in development and sales of Crop Health Products has kicked off a new division to intro
a line of products that uses the science of thermodynamics to manage the flow of energy in plants.
Unfortunately, the brand has no identity, nor a concise descriptive statement for the team to use.
Solution: Bits and pieces of information are pulled from several white papers, power point files and select
narrative from the company's owner to put together a "ONEsheeter".
This sheet gave the company a clear identity and was eventually adopted company-wide to provide
the concise word-speak necessary to effectively position the division's value proposition.
PLANTS ARE A LOT LIKE PEOPLE
Challenge: Someone had the idea to anchor a plant performance concept to something we all understand, like ourselves. Sounds easy enough - but how do you illustrate the concept that "Plants are a lot like
People"? Making a connection to something we all understand seemed like a good idea, but how to
pull this one off ?
Solution: A few cups of coffee later, a couple false starts - and we had something that got the viewer thinking -
and hopefully in a way such that they were not likely to forget it. This sheet took the "Plants are a lot
like People" concept - and built the comparison around items that most anybody could relate to.
Take a look at it - and you can decide if we got it.
Challenge: Someone had the idea to anchor a plant performance concept to something we all understand, like ourselves. Sounds easy enough - but how do you illustrate the concept that "Plants are a lot like
People"? Making a connection to something we all understand seemed like a good idea, but how to
pull this one off ?
Solution: A few cups of coffee later, a couple false starts - and we had something that got the viewer thinking -
and hopefully in a way such that they were not likely to forget it. This sheet took the "Plants are a lot
like People" concept - and built the comparison around items that most anybody could relate to.
Take a look at it - and you can decide if we got it.
BRINGING THE TEAM TOGETHER
Challenge: A little competition between internal divisions is good right? Maybe. Sometimes. In this case, walls
were built - with little to no cooperation between the two factions. So how, to bring the two groups
together when they are asked to co-staff a trade show?
Solution: Somewhere, somehow, we had to find a common denominator - something the (2) groups could agree
on - something that encouraged them to present a unified effort - or at minimum, play nice.
This sheet identified the representative strengths of each divisions on the LEFT and RIGHT sides - and used the center copy to highlight the common ground for the betterment of the company. Was it
successful? We think so, as bridges were starting to be built between the two divisions.
Challenge: A little competition between internal divisions is good right? Maybe. Sometimes. In this case, walls
were built - with little to no cooperation between the two factions. So how, to bring the two groups
together when they are asked to co-staff a trade show?
Solution: Somewhere, somehow, we had to find a common denominator - something the (2) groups could agree
on - something that encouraged them to present a unified effort - or at minimum, play nice.
This sheet identified the representative strengths of each divisions on the LEFT and RIGHT sides - and used the center copy to highlight the common ground for the betterment of the company. Was it
successful? We think so, as bridges were starting to be built between the two divisions.
ONE IS BETTER THAN TWO
Challenge: As all agronomists know, sometimes the combination of (2) products works best to achieve the best
result. But, in most cases, it's difficult to highlight the benefit of blending (2) products together when
each product sell sheet is designed to stand-alone on its own merit.
Solution: To pull these two products together, we went with a promo line of "Two products working together in
TANDEM to achieve more". In this case, the joint effort was to sell the (2) products in TANDEM as an
In-furrow starter application. Note that the sheet highlights the respective value of each product as it
relates to achieving stellar results when used together in TANDEM.
Challenge: As all agronomists know, sometimes the combination of (2) products works best to achieve the best
result. But, in most cases, it's difficult to highlight the benefit of blending (2) products together when
each product sell sheet is designed to stand-alone on its own merit.
Solution: To pull these two products together, we went with a promo line of "Two products working together in
TANDEM to achieve more". In this case, the joint effort was to sell the (2) products in TANDEM as an
In-furrow starter application. Note that the sheet highlights the respective value of each product as it
relates to achieving stellar results when used together in TANDEM.